Apparently, Google is getting into the energy business. On December 16, 2010, a subsidiary based in Delaware called Google Energy was newly formed. It appears that part of the reason Google has done this move is so that it can become “carbon neutral,” such that it will use a lot of renewable energy for its own energy needs.
In its efforts, Google is also going to invest in companies that develop clean energy technology, and it’s also going to invest millions of dollars in R&D for renewable energy itself.
As stated previously, one of its main goals in this is for Google to base its own energy usage in “green energy” renewable sources; that’s because Google itself is a major consumer of electricity. By also promoting the broad adoption of green energy by licensing technology on those terms (and perhaps by selling electricity from renewable sources as well), Google will bring its own vision of renewable energy in line with established “green energy” sources.
The “Green Energy” Goals – It might sound crazy, but they’re hoping to produce 1 gigawatt from renewable energy sources. While this might not sound like a big deal, Google wants to do it faster than it can be done today through green energy technology. Oh, and if you’re not aware of how much one gigawatt is, it can actually power the entire city of San Francisco.
Then of course they want individuals just like us who are looking for an inexpensive rate then what we see with coal. The best part is it could be done right now. Over the years it’s been the cost that was the biggest issue. Right now it would be a good idea to stick with fossil fuel sources. However, over the long term green energy will be a better option. What Green Energy will Google be Investing in?
What Green Energy will Google be Investing in? Even though you would think that Google might stick to one particular avenue, they are actually going to invest in wind, solar thermal, and geothermal technologies. The main goal is to make each one of them able to provide lower costs than coal power generation. Maybe as low as 2.5 cents per kilowatt-hour.
Google is currently working with a solar thermal company called eSolar and has invested in a company called Manaki Power, which focuses on harnessing wind at high altitudes to generate electricity.
Further, it’s also going to hire some 20 to 30 experts in the energy field, to be part of its clean energy division within the next year. As more projects develop, more investments will follow, according to Google green energy “czar,” Bill Weihl.
Google’s efforts may be significant not so much in their initial impact directly, but as a role model for how future corporations will begin to address energy needs and their impact on global warming for the future.
The executive director of Google.org, Larry Brilliant, has said that this is part of Google.org’s mission to alleviate poverty and improve human health. However, venturing into the energy business is also part of a strategic plan to expand into new business areas, according to Google cofounder Sergey Brin.
About the author: J. Dyess specializes in the Texas Energy segment. He has published many articles on Texas Power prices.
