Make A Statement With Your Packaging

Of all the business decisions you make, choosing bags may seem the most insignificant. Your bags, however, can be a great asset to your marketing strategy. When customers leave your store with a bag that displays your logo, they act as walking billboards, giving visibility to your company that would be difficult to achieve otherwise. When you use your bags and packaging to display your store information, you make a connection in the viewer’s mind between the positive feelings they have toward the item purchased and the store it came from.

Your merchandise boxes and shopping bags should reflect the type of business you conduct. If you own a store that sells sporting goods, you shouldn’t use bags that appear feminine and frilly. By choosing shopping bags that project a certain image, you can let people know whether your store wants to be known as environmentally conscious, sporty, or modern.

People have a tendency to do business with companies and stores that place priority on the same things they do. If your priority is fashion, low pricing, or environmental initiatives, you can reflect those priorities in the shopping bags you choose while also catering to the target customer segment. Bags constructed with recycled paper, for instance, let your customers know that you value green initiatives.

If you’re looking for options that will allow you to consume less and be kind to the environment, you should opt for packaging and bags that promote environmental consciousness. You can choose from reusable bags, paper bags made with recycled materials, natural fiber ribbons, and plastic bags that are biodegradable. Your efforts will be noticed by your customers, and they’ll reward your attempts to cut down on landfill waste by giving you their business.

If you’re serious about going green, you’ll need to look at areas beyond packaging. An important next step is to choose suppliers who also place a priority on environmental consciousness. Businesses that choose more efficient heating and cooling systems, low energy lighting, and recycled materials such as plastics and paper help to shift the focus to protecting the environment while cutting down on waste.

If you decide to use plastic bags in your store instead of paper, you can still choose environmentally friendly options. Look for bags that are biodegradable and compostable and that are constructed from lower density plastic. It’s also important to let your customers know that you value sustainability and recycling efforts by providing a place for them to drop off their plastic bags to be recycled.

Do you want packaging that promotes your company? American Paper and Plastic offers many options that make a statement about your company.

Surprising Uses For Plastic Bags

Plastic bags are an essential aspect of twenty first century life. There is no country in the world that doesn’t use them. They have become vital for all our packaging and storing needs. Without them it would be difficult for us to maintain our demands for fresh foods and safely protected goods.

They are comprised of two identically sized sheets, usually rectangular in shape that have been bonded together on three sides. Most plastic bags are manufactured from resins such as polythene and polyethylene. The actual density varies depending on the use of the end product. Generally, they are no more than two hundred and fifty microns in thickness.

A wide variety of shapes, sizes, and strengths can be had. The smallest can have an area of a few centimeters, while the biggest can be many meters in size. If the bags have been designed to carry products they will usually have a couple of handles cut into the sides. Others can be sealed to protect what they contain.

Today environmental concerns are at the top of many people’s minds. There are individuals that claim plastic bags are detrimental to the environment. This is not exactly correct. In their manufacturing process a lesser volume of material is used than with other packaging materials such as cartons or boxes. Also they have the added quality of being able to be burnt for energy production and can often be recycled.

When considering the effect of plastic bags on the environment it is imperative to understand that compared to paper bags, they require less energy in the manufacturing process as well as when they are transported. An important aspect is also the fact that most plastic bags have the ability to be reused many times due to their strength.

Today they are commonly used in our lives with a wealth of different applications. If we look in our kitchens we can see many different uses. Our garbage bins are lined with plastic bags and our fridges are full of foodstuffs that are kept fresh by plastic packaging that also prevents the spread of food borne illnesses. The bags we carry our groceries home in are also made from plastic, as are the bags used for bathroom items such as soap and beauty products.

Apart from bathroom and kitchen items there are many other uses for plastic bags in our homes. When we buy a DVD or CD they will mostly come in a protective plastic cover, as do the machines we play them on. This helps to prevent damage from scratches, dust, and water. Without plastic packaging these items may not make it back to our homes safely.

Many industries also require plastic packaging materials. Modern health care would be very different without the cleanliness and hygiene standard that plastic packing ensures. Nobody would want to see medical instruments that are not kept clean and protected from contamination! Farming also requires such a provision to ensure that seeds and fertilizers are kept dry and safe.

Melinda Stockton is a packaging professional with over fifteen years experience in the packaging industry. Find out more on poly bags at her company website about packaging products.