Choosing to use green brochure printing is a choice for decreasing the amount of waste there is in paper usage in the world. It shows a business or organization that has the environment and future in mind. They are used first and foremost for information and marketing but that does not mean that it cannot also be something that helps the environment.
Each person will decide for themselves in what way they can help stop the waste of natural resources. This includes business owners since so much of it still uses paper. A completely paper free office is still a long way off. The typical office employee will use about one and a half pounds of paper each day. That averages to over 300 pounds of paper per employee every year.
The paper industry is third in producing industrial pollution that affects land, air and water. Not only is paper use and its waste an issue, so is the ink used in printing. It is toxic in its process. There is a solution to using paper and toxic inks. Using different printing processes such as dry offset printing can eliminate chemical waste.
In traditional printing the ink is made from petroleum. In green printing, the inks used are vegetable based. The one most used is soy ink. This ink produces inks with bright colors. From the growth of soy beans to the recycling of paper printed with its ink, it helps the environment.
More than one third of all felled trees are used in paper production. The amount of new paper being made is staggering. Recycled and post consumer waste paper is what is used in green printing. These will be in varying ratios of the two. The ideal being made of 100 percent post consumer waste recycled paper.
The brochures are available either with coating or without. Even the coating is environmentally friendly. It would be a non toxic and water based. Once again, this product simplifies the recycling process since the coating is easier to remove. While helping the environment is great, the bottom line is a professional looking brochure.
Green brochure printing lets the consumer reading them know they are dealing with a company that cares about the world. Whether the brochure is used to market a product, to offer information about an organization or strictly for branding, it can be a beautiful full color product. There is no compromise on quality, just a change in how it is produced.
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