Though, actually, contributing to the reduction of the industries which contribute to global environmental collapse in many cases means less expense on the services these industries provide. It is one thing to be a Hi-Tech theoretician and be excited about the possibilities of emerging technologies like super crystals or nano-microchips. It is another thing entirely to be an insatiable consumer who understands next to nothing about the technologies, but who eagerly acquires all and any of them, as long as they are the latest word in fashionable hardware. All those people who buy the latest generations of cell phones so that they can listen to music without ear phones while walking in a noisy street or riding a noisy bus are about as interested in technology as they are interested in music.

Car owners tend to follow the same pattern. To many of them, a car is a luxury item, while to others it a symbol of status, an achievement to display. There are approximately 25% of car owners worldwide who own their vehicle not out of necessity, but because “everybody has one.” Some own cars even though it is not sensible or convenient to do so. Yet these same people will do anything, even work multiple jobs so they can show that they own a car, whether used or new, or Kia Rio or Mercedes XL. Why? So they can drive around the corner (instead of walk) to the hottest club.

This phenomenon can also be applied to auto related services, like auto shipping. This is an industry that began by satisfying a genuine need. They are constantly working to enhance their services, and with this, their marketing strategies. They soon became much more than a sensible service providing industry, and are now something of a status symbol. When this symbol becomes standardized sufficiently, not just the major names in the industry, but even the small fry benefit from rampant consumerism.

Despite certain measures to reduce the effect of heavy goods vehicles on the environment, heavy carriers increase in number as shipping industries grow in potential and popularity. Technologies are being invented to improve auto shipping, but the technology has not yet been invented which could undo the damage a single ro-ro ferry does to the sea and air in the course of a single job.

You might think that an individual need not worry about global environmental matters. But the truth is to the contrary. Unchecked consumerism detracts from the side effects on the periphery of auto shipping by sea and air. Little thought is given to invasive species introduced by these mega-carriers that cost the United States alone many billions of dollars annually. Cholera and its many strains, bacteria, toxic algae, and hungry and destructive pests like Zebra Mussels are spread by ballast water. One load of this water from a cargo ship can circulate in a few years a sufficient number of vermin as to be fatal for fisheries, agriculture, tourism and recreational industries.

Successful marketing is just as much responsible for the bright future of the shipping industry as the need for its services. Because business is currently good for the industry, governments are sure to impose technical and performance restrictions, surcharges for roads, vehicle models, and related services.

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